Wednesday, April 8, 2009

Delay of in-hands

Etopps added this announcement to its updates page:

Due to production issues beyond our control, etopps is experiencing delays on delivery of the following cards:

2008 eTopps Football

43: Pittsburgh Steelers Team Card 2008
44: Arizona Cardinals Team Card 2008
53: Colt Brennan 2008
54: John David Booty 2008

2009 eTopps Allen & Ginter Super Bowl Champions

7: Brett Favre SB
8: Tom Landry SB
9: Emmitt Smith SB
10: Walter Payton SB
11: Jerry Rice SB
12: Peyton Manning SB
13: Roger Staubach SB
14: Tony Dorsett SB
15: Lawrence Taylor SB

2009 eTopps Event Cards

6: Steelers Win Record Sixth Super Bowl
44P: Barack Obama

2008-09 eTopps Basketball

1: Chris Paul 2009
2: Eric Gordon 2009
3: Michael Beasley 2009

We expect to have these cards available for delivery the week of May 11th. Please continue to check eTopps Updates for additional information.

Sincerely,

etopps Team

Friday, April 3, 2009

Friday Marketwatch - April 3

As of today, April 3 the following are stats covering the last 7 days on ebay for etopps in-hands:

Quantity of etopps in-hands listings: 213
Sell-Through: 52.11%
Average starting price: $2.28
Average final price: $7.31

Highest Single Card Sale: 2001 Albert Pujols, $38
Highest Mult-Card Sale: 2008 A & G Yankee Stadium Tribute Set, $116.75
Highest Graded Sale: (tie) 2008 Chris Davis, BGS 9.5 $36
Highest Non-Graded Autograph Sale: 2006 Prince Fielder, $67.98
Highest Graded Autograph Sale: 2006 Leinart Bush National Promo Dual Auto /16, PSA 10, $85.10

Other best sellers:

* 2008 Joey Votto
* 2008 Taylor Teagarden
* 2008 Brett Favre
* 2001 C.C. Sabathia

In-hand listing (not including graded or autographed) that received most bids that sold well: 2001 Albert Pujols - 15 bids

Friday, March 27, 2009

Friday Marketwatch - March 27

As of today, March 20 the following are stats covering the last 7 days on ebay for etopps in-hands:

Quantity of etopps in-hands listings: 190
Sell-Through: 43.68%
Average starting price: $2.81
Average final price: $7.09

Highest Single Card Sale: 2008 Joe Flacco, $13.79
Highest Mult-Card Sale: None
Highest Graded Sale: (tie) 2001 Albert Pujols BGS 9.5 & 2003 Dwyane Wade BGS 9.5: $125
Highest Non-Graded Autograph Sale: 2003 Classic Baseball Johnny Bench, $110
Highest Graded Autograph Sale: 2003 Classic Football Troy Aikman PSA Auto, $135

Other best sellers:

* 2004 Pittsburgh Steelers
* 2008 Ken Griffey Jr.
* 2007 Brady Quinn
* 2008 Jeff Clement

In-hand listing (not including graded or autographed) that received most bids that sold well: 2005 Classic Football Herschel Walker - 6 bids

Friday, March 20, 2009

Friday Marketwatch - March 20

As of today, March 20 the following are stats covering the last 7 days on ebay for etopps in-hands:

Quantity of etopps in-hands listings: data not available
Sell-Through: data not available
Average starting price: data not available
Average final price: data not available

Highest Single Card Sale: Allen & Ginter Barack Obama, $91.88
Highest Mult-Card Sale: Mickey Mantle Set, $400
Highest Graded Sale: 2005 Chris Paul BGS 9.5, $49.95
Highest Non-Graded Autograph Sale: 2007 Allen & Ginter Terry Bradshaw, $149.95
Highest Graded Autograph Sale: None

Other best sellers:

* 2001 Albert Pujols
* 2003 LeBron James
* 2008 Allen & Ginter Babe Ruth
* 2001 Ken Griffey Jr.

In-hand listing (not including graded or autographed) that received most bids that sold well: 2008 Allen & Ginter Barack Obama - 15 bids

Tuesday, March 17, 2009

The Dilemma of Etopps In-Hands

When you sell etopps in-hands, it is only a matter of time until you will have to make a choice about two directions you can take.

The first one is about being the middle-man between etopps and your customers. You market yourself as an in-hand dealer. Anything online with etopps is about making the sale whether on ebay or another site where you can sell your in-hands. Off-line you do the same at card shows and/or elsewhere.

The second direction you can take is less about selling in-hands and more about being a guide about etopps. You are the go-to person to explain how the online platform works and how the etopps online cards become accessible as in-hands. You make reference to the etopps website and all that it offers - the IPOs, the rewards points and rewards catalog, cardtarget, the autograph offerings, the trade post, the fantasy games, etc. You are a teacher and a mentor and you earn credibility and trust.

Here lies the problem: the more you take the second direction, the more you will lose potential customers for your in-hand business. Once they "get it" they won't need you anymore.

But the more you take the first direction, the more you depend on the customer's shrinking ignorance. You are not telling your customers about how and when to take their online etopps cards delivered at a discount or for free with reward points. You are not trying to teach them how you are getting your inventory the way you do because essentially you're conveying to them you can do this too.

Sometimes it's better to hold some of your cards than to let the buyer see all that you're holding.

Through experience you will have to decide how much you will be telling your customers about etopps. It's just a matter of time before they want to know how the online platform works. It's up to you to decide how much you will tell them.

During card shows we would get this question asked as often as once every hour. And each time we would spend a considerable amount of time telling them about the different aspects of etopps. They'd stand there in front of our table and listen, arms folded. When we were done, more times than not they would thank us and walk away without buying a card from us. We also noticed that those who bought from us didn't really care about how the online program worked. They just wanted to know how much the card cost that they wanted to buy.

Sometimes it's a simple as this: you will have buyers who don't trust ebay or the internet for buying, who will want to see the cards in their hands before they buy them, who go to a hobby store as much for socializing as for buying.

While this is fine, these buyers are shrinking in size. The hobby, in a nutshell, has never been the same for card store owners since ebay started more than 10 years ago. More and more people are going online to do more than just use google to search or buy something cheaper than at a brick & mortar store (ie, web 1.0). These same old-school buyers are becoming more savy online and are less willing to spend than they did before our current economic crisis.

So how will you be an info-guru about etopps while selling these cards in-hand?