Monday, February 2, 2009

Making An Exception The Rule

Here's an update from etopps that was posted this morning:

The following eTopps Football cards have printed, and are ready for delivery on 2/2/09:

2008 Football

James Hardy 2008
Matt Forté 2008
Joe Flacco 2008
Peyton Manning 2008
Michael Turner 2008
Eddie Royal 2008
Jonathan Stewart 2008
J.T. O'Sullivan 2008
Felix Jones 2008
Tim Hightower 2008
Brett Favre 2008
Steve Slaton 2008
Chris Johnson 2008
Matt Ryan 2008
Matt Cassel 2008
Rashard Mendenhall 2008
Drew Brees 2008
DeSean Jackson 2008
Kevin Smith 2008
Adrian Peterson 2008
Donnie Avery 2008
Steve Breaston 2008
Chad Pennington 2008
BenJarvus Green-Ellis 2008
Jamaal Charles 2008

* * * *
This morning in my inbox I received a couple of emails from etopps I wasn't expecting: the announcement of today's Basketball IPOs and an etopps basketball classic of President Obama.

What makes this so unexpected is the timing. We usually get these emails hours after the IPO release time of 1pm EST. Rather than making it an effort for us to look up what's going to be offered by clicking here and there on the site, etopps handed us the offering in our inboxes to let us know what's going on.

I remember before Mark took over the etopps reins that we had no idea what was being offered until IPO time. Between these two different marketing tactics, I'll take what we got today any time. And I really, really hope etopps will continue this trend moving forward for each week's IPOs with basketball, baseball and football and whatever they will offer in between these sports.

Another Obama card is smart. Whether people like it or not, it will sell in-hand easily and will receive more attention because it's a regular-sized in-action photo of Obama rather than a earlier picture of him.

If you haven't noticed, Obamania is in full-swing again since the Inauguration and for etopps not to take advantage would be foolish. They can cover their losses with the low-appeal basketball takes in with this card.

If you can sell both this basketball card and Obama's presidential candidate card in hand together, you will do well.

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