Now is the time to sell any New York Giants etopps in-hand cards.
Anyone who sells Patriots cards have been doing this since before they beat the Giants in the last regular-season game. But now is the time to react to the newest trend: New York Giants football. I already listed their 2004 team card and Eli Manning's rookie card. I will probably list other Giants non-etopps cards and sports memorabilia.
So the question you may be asking is do you sell asap or wait to list so it ends right before the Super Bowl? My advice is to sell asap: there will always be those who will want to flip whatever they buy right now of the Giants. Your sell-through rate (chance of selling) will be higher now before the hype machine starts with the Patriots being the best team in NFL history (which they may well be). To be on the safe side, you can try both ways. Let me know which worked better for you.